Build-A-Bear founder says creativity needed for business successUnsuccessful shopping trip helped create Build-A-Bear
Cute sells.
That's the marketing strategy Maxine Clark, founder of Build-A-Bear Workshop, stood by as she spoke to about 150 people Monday night as part of the Kellogg School of Management's Distinguished Entrepreneur Speaker Series.
Clark stood behind a wooden lectern and spoke at a fast pace, drawing in the audience by combining details and strategies about her business with advice and encouragement for aspiring entrepreneurs.…
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NU's nationally ranked Guitar HeroStudent ranked No. 150 of 6 million
After 16 years of playing the violin, Weinberg senior Lee Linderman now uses his fast fingers to make music of a different kind.
Linderman has mastered Guitar Hero, a series of rock guitar simulation video games that have garnered more than $1 billion in revenue in less than three years.…
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Students mean business in InNUvation competitionStudents venture to conferences pitching models
Complete with suits, briefcases and carefully designed PowerPoint presentations, a group of would-be entrepreneurs strode into a conference room Saturday prepared to pitch their venture projects.
Semifinalists for InNUvation's second annual Northwestern Venture Challenge convened Saturday at the Donald P.…
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Weinberg junior wins $34,000 scholarship for doctoral studiesSecond year Sockel won scholarship
Weinberg junior Harris Sockel was awarded the prestigious Beinecke Scholarship, which will pay for his doctoral studies in English.
The award was established in 1971 by the board of directors of The Sperry and Hutchinson Company and selects motivated students to pursue research in their field of study.…
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